Five versions
of one logo
Every file has different colours and proportions, and no one knows which one is right.
Brand bookA brand book
A brand book
for your company_
We design logos and brand books: colours, typography, usage rules and company stationery, so your brand looks the same on a business card, a shop window, a car and a website.
01 / Sound familiar?You have a logo.
You have a logo.
Not a consistent brand.
Without rules every new material looks a little different and the brand becomes harder to recognise.
Five versions
Every item
by someone else
The business cards, the banner and the website were made separately and don't look like one company.
The printer asks
for files
There are no vector files or CMYK and Pantone colours, so every order means hunting for files.
The brand doesn't
say who you are
The logo doesn't reflect the company's character or set it apart from competitors.
02 / What a brand book includesEverything
Everything
your brand needs_
The logo and its versions
Primary, horizontal and simplified versions, including black and white and on dark backgrounds.
Colours
Brand colours in CMYK, RGB, HEX and Pantone, so they look the same in print and on screen.
Typography
Typefaces for headings and body text, and the rules for using them.
Grid, clear space and sizing
The logo's proportions, minimum size and the free space around it.
Usage rules
How to place the logo on photos and coloured backgrounds, and what not to do with it.
Company stationery
Business cards, letterheads, envelopes, folders, flyers, banners, shop window and car graphics, merchandise.
03 / How we workFrom a conversation
From a conversation
to finished files_
01
Conversation and moodboard
We get to know the company, its customers and competitors, gather inspiration and agree on a direction.
02
Logo concepts
We present several directions with colours and typography and choose the best one together.
03
Brand book
We refine the chosen logo and describe the rules for using it.
04
Materials and files
We design the company stationery and hand over files ready for print and web.
04 / ExamplesBrand identities
Brand identities
we've created_
Click a project to see its brand book and materials.
Websites and shopsYour brand
Your brand
online, too_
Alongside a new identity we can design a website or an online shop. Here are some of the sites we've built.
Questions about brand books
Can you refresh the logo we already have?
Yes. We can tidy up and modernise your existing logo so customers still recognise the brand, or design a new one.
What do I get at the end?
A brand book as a PDF, the logo in vector and raster formats for print and web, and designs of the stationery you ordered.
Do you prepare files for print?
Yes. We prepare print-ready files and, if needed, help choose paper and finishes.
Will you design a website as well?
Yes. We design the website or shop according to the new brand book, so the brand looks consistent everywhere.